About Zenlio

Zenlio started at the kitchen table.

My brother is an electrician. He needed a website. He'd been quoted £3,000 by an agency for something that wouldn't even rank, and £150 by a "web designer" who'd disappear after the build. Neither of those is a real answer. So I built him one. Then his mate asked. Then his mate's mate. That's Zenlio.

Daniel Plume · Founder

Daniel Plume, founder of Zenlio
Daniel Plume 20 years in marketing · Founder of Zenlio
The why

The thing nobody was building.

When my brother went looking for a website, he hit two walls. The agencies were charging £3,000-£10,000 for the same templated thing, with months of process and a salesperson who didn't understand his trade. The freelancers were charging £150 — and either disappearing or building something that wouldn't get found.

There wasn't a serious option for someone running a one-person trade business who needed a website that actually generated work. Not a brochure. Not a Wix page. A real, properly-built, SEO-optimised site that would put him on Google's first page for "electrician [his town]."

So I built him one. I'd spent twenty years doing exactly this kind of thing for big companies — Joblogic, Dropbox, Oracle, ServiceNow. Same principles. Smaller scale. And it worked. Within six weeks he was getting enquiries direct from Google, no Checkatrade fee, no shared leads, no aggregator clipping his margin.

It hit me that what's standard practice in B2B SaaS marketing is genuinely rare for local trades. That's the gap.

The companies who could build proper websites weren't pricing for sole traders. The companies pricing for sole traders weren't building proper websites. Zenlio sits in the middle — proper craft, smart pricing, done-for-you delivery, and a transparent monthly fee that includes everything you need to keep the site working.

That's Zenlio Local. Then a few months in, the calls started coming from a different direction — old colleagues, people I'd worked with at scale, asking if I could do the same kind of work for their teams. CMOs needing a landing page shipped fast. Marketing leads stuck on rigid CMSs. People who didn't want an agency, but did need a senior pair of hands.

That became Zenlio Studio. Same principles. Different scale. Same person doing the work.

Twenty years, four logos worth talking about

I've been doing this for a while.

Studio works because the same person who scopes the work has built marketing systems for some of the biggest names in B2B software. Local works because that person also built a website for his electrician brother, and watched it work.

Joblogic
Current — Content & Strategy

Field service management software for trade businesses. Building the content engine that gets Joblogic found in Google and AI search by the trade businesses who need it.

Dropbox
Content & Brand

Worked across content strategy and brand storytelling at one of the most distinctively-voiced brands in software. A masterclass in saying difficult things simply.

Oracle
Marketing & Demand

Enterprise B2B at scale. Demand generation, content programs, and the kind of cross-functional work that teaches you how big organisations actually move marketing forward.

ServiceNow
Brand & Content

Brand work for one of the fastest-growing enterprise software companies in the world. Lessons in positioning, voice, and the discipline of saying the same thing in many different ways.

The two halves of Zenlio

One company. Two propositions.

Same belief about how websites should work — get found, win work, don't get in the way. Different audiences, different prices, different cadence.

Zenlio Local

For owner-operators.

Done-for-you websites for tradespeople, hospitality businesses, and health & wellness practitioners. Built fast, properly priced, includes everything you need to win local work.

  • 40+ page sites tuned for local SEO
  • Built for AI search (ChatGPT, Gemini)
  • Hosting, content, ongoing optimisation included
  • From £500 build + £49/month
  • 3-month minimum, then cancel any time
More on Local
Zenlio Studio

For established teams.

Strategic web work for in-house marketing teams. Sprint landing pages, CMS replatforming, full audit-to-build engagements. One senior pair of hands, no agency layers.

  • Landing pages from £750
  • Replatform projects £3k-£15k+
  • Strategy & build from £8,000+
  • Direct work, no account managers
  • Joblogic, Dropbox, Oracle, ServiceNow alumni
More on Studio
How we work

Five things I won't compromise on.

The brand's only as good as what it actually does. These are non-negotiables.

01

No agency layers.

The person who scopes your work is the person who builds it and the person who's on the call when something needs fixing. No account managers, no junior handovers, no padded retainers.

02

Transparent pricing, always.

Every price on this site is real. Every plan tells you what's included. No discovery calls before we'll quote. No "starting from" with the real number a different conversation away. We've written about why →

03

Real testimonials, real metrics.

No fabricated quotes. No invented case study numbers. If a metric appears on this site, it came from a real client. If a testimonial appears, the person said it. We'll wait for the real proof rather than make it up.

04

No jargon.

"Synergy", "leverage", "digital transformation", "holistic" — they don't appear on this site, and they won't appear in your project. If something can be said in plain English, that's how I'll say it.

05

You own the work.

Your site is yours. If you want to leave, we hand over the files and wave you off. Local clients get a 3-month minimum, then cancel any time. No hostage situations, no "click to renew" surprises.

06

If it's not a fit, I'll tell you.

Not every business needs what we sell. If you're better served by a different approach — or a different person — I'd rather tell you that on the first call than take your money and disappoint you in month three.

Want to work together?

Three ways in. Pick whichever feels right — they all reach me.