Zenlio Local · Trades

Websites that win you local trade work.

Done-for-you websites for UK trades. Built to rank for postcode-level searches, surface your accreditations, and stop you sharing every lead with three other people on Checkatrade. You do the work. We get you found.

Trades we build for
Electricians Plumbers Heating Engineers Builders Roofers Joiners Carpenters Landscapers Painters & Decorators Tilers Plasterers Locksmiths
If any of this sounds familiar

The four reasons trades come to us.

None of these are your fault. They're symptoms of a market where the website builders don't understand how trades actually win work.

01

"I'm paying directories a fortune for shared leads."

£100+ a month to Checkatrade, MyBuilder or Bark, and every lead that comes in is also being sent to three or four other trades in your area. You quote, they undercut, the customer goes with whoever's cheapest.

A Zenlio site brings you direct enquiries — your phone, your customer, your job.
02

"My website doesn't bring me any work."

You've got a site — built years ago by a friend, or a one-pager from Wix, or a template that someone "optimised for SEO" and then disappeared. It doesn't show up on Google, it doesn't generate enquiries, and you've stopped looking at it.

We rebuild from scratch with proper SEO, area pages, and conversion thinking — site live in under a week.
03

"My competitor's worse than me but ranks higher."

You know the bloke. Average reviews, occasional one-stars, charges over the odds. But he's on page 1 of Google for "electrician [your town]" and you're on page 3. It's not because he's better at his trade — he's better at being findable.

We build to outrank him. Real local SEO, properly executed, no shortcuts.
04

"I don't have time to do marketing."

You're on the tools all day. The last thing you want is to come home and write blog posts, update a website, or learn what schema markup is. You need someone to handle it — and not for an agency price.

Done-for-you. You fill in one form, we build the site, we publish content, you go back to the work.
A new search channel

Get found in ChatGPT, Gemini, and Perplexity too.

Customers don't just search Google any more. They ask AI tools for recommendations — and those AI tools pull from websites structured the right way. Most tradespeople's sites aren't. Yours will be from day one.

This is a brand new channel and most of your competitors don't even know it exists yet. Get in early.

Read more on the blog →

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"Best electrician in Southampton?"
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"Plumber near me, gas safe registered"
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"Who can install an EV charger in Hampshire?"
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"Trustworthy roofer in Eastleigh, good reviews"
Built specifically for trades

What makes a Zenlio site different for trades.

Most website builders are generic — same template, same structure, same approach for a dentist as for a roofer. We're not. Here's what we do that's specific to your trade.

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Service + area pages, properly built

"Electrician in Eastleigh", "EICR testing in Romsey", "EV charger installation in Southampton" — dedicated pages for every combination of what you do and where you do it. Each one indexed by Google, each one ranking for its specific search.

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Accreditations front and centre

NICEIC, NAPIT, Gas Safe, FENSA, MCS, Worcester Bosch, TrustMark — featured visually on every page and embedded in your schema markup so search engines and AI tools both pick them up. Customers searching for "Gas Safe registered plumber" find you.

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One-tap call, one-tap quote

70%+ of trade searches happen on mobile. Your phone number is sticky on every mobile page. Quote requests are a single form, sent direct to your email — no logins, no portals, no chasing.

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Emergency callouts surfaced (if you do them)

If you're 24/7 emergency, that's flagged on every page with the right schema markup so emergency searches find you. If you don't do emergencies, we won't pretend you do — saves wasted calls.

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Real Google reviews, properly displayed

Pulled in from your Google Business Profile and shown with proper schema. Star ratings show up in your search results, building trust before someone even clicks. Updated as you collect more.

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Direct positioning vs. directories

Built so customers find you without going through Checkatrade, Bark, or MyBuilder. You keep the lead. You keep the margin. No more sharing enquiries with three other trades. No more being undercut on price.

I was paying Checkatrade £100 a month and sharing every lead with four other tradespeople. Now I get enquiries direct to my phone from people who've already decided they want me.
— A happy Zenlio Trades client
Trades FAQ

Common questions from trades.

Most domestic trades — electricians, plumbers, heating engineers, builders, roofers, joiners, carpenters, painters and decorators, landscapers, locksmiths, tilers, plasterers. If your trade isn't listed, get in touch — chances are we can help.

Both. The model works equally well for residential trades who want to be found by homeowners, and commercial trades who want to be found by property managers, contractors, and businesses. We just adjust the content and positioning accordingly.

Most of our trade clients are sole traders or small teams of 2-5. The Starter plan is built for exactly this — get a properly built site at a price that makes sense if you're working for yourself. See pricing here.

Ideally yes — real photos of your work, your van, you on a job. They build trust in a way stock images never will. If you don't have any yet, we'll guide you on what to take. We don't use stock photos pretending to be your work.

Up to you. Some trades like to publish indicative prices (call-out fee, EICR cost, hourly rate) because it filters out the time-wasters. Others prefer to quote per job. We'll discuss what makes sense for your business and your customers.

Yes. We pull real Google reviews onto the site and display them properly with schema markup so they also help your search ranking. As you collect more, we keep them updated.

Checkatrade typically costs £100+ per month and shares every lead you receive with 3-5 other tradespeople. A Zenlio site costs from £49/month, brings you direct enquiries that aren't being touted to your competitors, and builds an asset you own. We've covered this in detail in the blog →

We currently only work with UK-based trades. The local SEO model and accreditation system are tuned to UK trades, regulators, and search behaviour.

Ready to be the trade customers find first?

Get the form filled in, we get to building. Site live in under a week. Or book a 15-minute chat first if you'd rather start with a conversation.