Matt is the local anchor: Level 2 and 3 personal trainer, ECB Level 2 cricket coach, on the ground across Hartley Wintney, Hook and Fleet. Haaroon runs the online and coaching side from Colne. Two different specialities, one shared belief: technique and encouragement over intimidation. The site's job was to carry that partnership properly, not just list a set of services.
The brand first
We didn't touch the identity. Black anchor, the orange-red-yellow gradient, Space Grotesk headings against Inter body copy, all locked before the first page was built. The job was making seventeen pages hold that energy without it turning into noise: the gradient used as an accent on buttons and stat callouts, never as wallpaper.
Then the system
Cricket coaching in this area was wide open, nobody local was ranking for it. Personal training was more contested. So the site is built to win both: three service pages, personal training, cricket coaching, and the combined-performance offer that almost no local competitor matches, plus nine Training Ground guides answering the questions people actually search, from protein basics to how to bowl faster. Every page carries full schema, so Google and AI assistants can read exactly who Matt and Haaroon are and what they coach.
The booking, wired properly
One generic contact form isn't enough when a visitor could be after a free consult, personal training, or cricket coaching specifically. Instead of funnelling everyone into the same box, each intent gets its own Google Calendar link straight into Matt's diary: three buttons, three different bookings, no email back-and-forth to work out which one someone actually wants.
Where it sits now
The site is live. It's early days, so we're not going to quote traffic figures we don't have yet. What Matt and Haaroon have now is a site that matches the energy they coach with, seventeen pages doing the work of introducing them properly before anyone picks up the phone.