The Honest
Website Playbook.
Everything a trade or local service business needs to build a website that actually gets found, gets calls, and wins the job — written by someone who builds them for a living.
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39 pages, free
Real pages from the real book.
Not a teaser. Here's a genuine look at six spreads, exactly as they read in the PDF you'll get, so you can judge the substance before you hand over an email address.
The three places a "free" website actually comes from, five questions to ask before accepting one, and the real cost of one missed job.
The real hourly cost of building it yourself, the breakeven test against one missed job, and when DIY genuinely makes sense.
Exactly what to ask any website provider on a phone call, plus the good answer and the red flag for each one.
An 8-step walkthrough with two copy-and-paste templates: a business description and a review request message.
Five things that quietly kill conversions, and the exact structure to check your own site against, line by line.
Everything in the book, in the order to actually do it: days 1–30, 31–60, and 61–90, as a checklist.
See the whole arc, cover to cover.
From the opening decision, through the tactical chapters, to the 90-day plan on the last page. A short, honest look before you commit your email address.
Cover → Ch.1 → Ch.4 → Ch.13 → Ch.21 → Ch.26 → back cover
Four parts, twenty-six chapters.
Freelancer vs agency
Vetting a provider
Setting a real budget
The six essentials
Site map & structure
Service & area pages
Schema & technical SEO
Reviews that convert
Being visible in AI search
The 10-minute diagnostic
Monthly maintenance
Your 90-day plan
Read the whole thing, free.
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