Done-for-you websites for UK personal trainers and instructors. Built to rank for "personal trainer near me", show your qualifications, and turn Instagram followers into a proper enquiry funnel. You run the sessions. We get you found.
None of it is your fault. It's what happens when your whole marketing plan is a platform you don't control and no funnel behind it.
Decent following, regular content, but no clear path from a like to a booked session. People scroll past, nod along, and never actually enquire.
Instagram and TikTok are the whole plan, so you're invisible to anyone searching "personal trainer near me" instead of scrolling a feed. That's a real number of people you're not reaching.
Generic chain gym, no personal coaching story, still first on Google for "personal trainer near me" while you're nowhere. They're not better, they're just more findable.
You're coaching back to back, not sat at a laptop. The last thing you want after a full day is to learn schema markup. You need someone to just handle it, and not at an agency price.
People don't only search Google or scroll Instagram now. They ask AI tools who to book, and those tools pull from sites built the right way. Most PT sites aren't. Yours will be, from day one.
It's a brand new channel and most local trainers don't know it exists yet. That's exactly why you want in early.
Most website builders run the same template for a plumber as for a personal trainer. We don't. Here's what we build that's specific to you.
The whole site is built around turning a visitor into a booked consultation, not just a nice-looking profile. Clear next step, every single page.
1-to-1, small group, online coaching, specialisms: each gets its own page and its own search ranking, so people looking for exactly what you offer find you, not a generic "PT services" page.
REPs, CIMSPA, specialist certifications, insurance: on your profile page and written into your schema markup, so clients checking credentials before booking find the answer straight away.
"Personal trainer near me, free consultation", "strength coach in [your town]": pages built to rank for the exact searches clients are already making.
Client outcomes and testimonials displayed properly, with schema markup, once you've got them and permission to use them. Real proof, never invented.
Class times, session packages, and pricing as a real page, not scattered across Instagram Stories and WhatsApp messages. Easy to check, easy to book.
Twenty years in marketing, most recently at Dropbox, before that Oracle and ServiceNow. Zenlio itself started at the kitchen table, building my electrician brother a site that actually won him work, then his mate, then his mate's mate. Same approach applies here: proper SEO, real content built around how you coach, no template dressed up as bespoke.
Builds start at £500, with hosting from £49 a month. That gets you a properly built, SEO-ready site with service pages, your qualifications, a free-consultation enquiry funnel and Google reviews. No £3,000 agency quote, and no £150 job from someone who disappears after the build. See the plans here.
Social builds awareness, but it doesn't rank on Google and doesn't give you a proper booking funnel. A website is the one place you own that turns a follower into an enquiry, and shows up when someone searches "personal trainer near me" rather than scrolls past your post.
Yes. REPs or CIMSPA registration, certifications, and insurance details go on your profile page and into your schema markup, so both search engines and AI tools can read them. Clients checking credentials before booking find the answer straight away.
Yes. We build separate pages for 1-to-1, small group, and online coaching, so each gets its own search visibility instead of being buried on one generic services page.
Most of our clients are sole trainers or small coaching teams. The Starter plan is built for exactly that: a proper site at a price that makes sense without a marketing budget.
No. You fill in one form covering your services, pricing and background. We write every page, build the site, publish it, and keep it updated.
Ideally yes: real photos of you coaching build more trust than stock gym imagery ever will. If you don't have any yet, we'll tell you what's worth getting shot. We don't use stock photos pretending to be your sessions.
Under a week from the day we get your form back. No months of back and forth, no developer tickets, no waiting around.
Fill in the form, we start building. Site live in under a week. Or book a 15-minute chat first if you'd rather talk it through.
Two free tools. No signup. No pitch. Just a clear picture of where your digital presence is right now.
8 questions for trainers and coaches. Are followers actually turning into clients?
Take the scorecard →